Micaela Rios Bustos

Senior digital marketing analyst

Mendoza (Argentina)

"I consider myself a professional with solid experience in business and strategic marketing. Specialized in creating innovative strategies to drive business growth, I combine skills in project management, data analysis, and team leadership to achieve effective results."

Job History

Most relevant job experience details.

Remote

Digital Marketing Performance Analyst

At Micolet.

Marketing & Ads

Since 10 Jan 2024 Current job

  • Job description

    Design and optimization of Pmax campaings for E-commerce (European market). Reports and dashboards on Looker Studio and Excel with data funnel analysis.

    Meta ads Google ads TikTok ads Analytics Looker studio Shopping campaigns Pmax campaigns e-Commerce

Remote

Digital Marketing Performance Analyst

At Prex Argentina.

Marketing & Ads

From 1 Jul 2023 to 30 May 2024
  • Job description

    Design and optimization of app campaings.

    Performance app Google ads Meta ads TikTok ads Firebase Analytics Looker Studio Appsflyer

On-Site

Digital Marketing Analyst

At SUMM.IT.

Marketing & Ads

From 1 Jun 2018 to 1 Jun 2023
  • Job description

    Marketing department leader based on performance. Creation and optimization of conversion funnel, from lead adquisition to the commercial sale.

    Superset Metabase Kibana Google Ads Meta Ads Bing Ads LinkedIn Ads

Remote

Search Engine Marketing

At Bodegas López.

Marketing & Ads

From 1 Aug 2019 to 30 May 2023
  • Job description

    Design and optimization of Google ads and Meta ads campaigns.

    Meta ads Google ads

Remote

Copywriter

At Hostinger International.

Information Technology

From 1 Sept 2019 to 1 Sept 2021
  • Job description

    Produces articles related to internet technologies and marketing for SEO purposes. Spanish languages, different variations.

    Copywriting Technical-Spanish LATAM-Spanish SEO

Remote

Digital Marketing Teacher

At Universidad de Mendoza.

Marketing & Ads

From 1 Oct 2019 to 1 Nov 2019
  • Job description

    A course aimed at students to delve into an introductory level of the Meta Ads tool as a means of advertising.

    Meta ads Entrepreneurs

Languages

Language details, certificates and proficiency level.

Native

Spanish

From Argentina. Level: C2 (Advanced+/Native)

  • Confidence level

Foreign

English

From United States. Level: B1 (Intermediate)

  • Confidence level

Education

Most relevant educational details.

Diploma

Digital Marketing and Social Media

At Universidad Nacional de Cuyo.

From 1 Apr 2017 to 30 Nov 2017

100% Completed.

  • Description

    Marketing digital Social media Email marketing Inbound marketing

Degree

Social Communications

At Universidad Nacional de Cuyo.

From 1 Mar 2011 to 16 Mar 2017

100% Completed.

  • Description

    Linguistics Semiotics Multimedia Institutional communication Marketing

Diploma

Data Science with R and Python

At Data Science Institute.

Since 5 Jun 2024

40% Completed.

  • Description

    Python R

Certifications & Licences

Official certifications from industry-leading institutions and official licences.

AppsFlyer Essentials

Certified by AppsFlyer.

Google Search Ads

Certified by Google.

3 Jan 2023

  • Credential ID: 97916133

Apps Campaign

Certified by Google Ads.

9 Jun 2023

  • Certificate ID: 154563404

Google Analytics Individual Qualification

Certified by Google Digital Academy.

24 Sept 2021

  • Certificate ID: 90393577

Google Display Ads

Certified by Google Digital Academy.

9 May 2023

Coding

Languages learned at university and self-taught. Applied to academic projects and job positions.

General purpose
  • Python3

    Data analysis

Skills

Skills list collected from previous evaluations and supervisor's feedback.

Google Ads
LinkedIn Ads
Google Analytics
Agile methodologies
Meta Ads
Bing Ads
Business Intelligence Tools
App Flyer